Patrícia Viera

Patricia Viera, carioca, was born on July 3, 1956. She lived in London from 1975 to 1979 where she worked for the designer Sally Mee. From her experience with haute couture she brought a taste for craftsmanship, quality and attention to detail.

Returning to Brazil she was called by Mauro Taubman to manage the line of shoes of Company and Companhia dos Pés: and then was born her passion for leather.

In 1998 she created her own brand. Invited by Robert Forrest she promotes showrooms in Paris, London and New York twice a year dealing with buyers like Barneys NY, Collette, Paul Smith, Biff & Banner,
Joyce Hong Kong, Browns, Feathers, Bugatti, and others.

In 2004 accepted the offer made by Dupla and joins the line up at Fashion Rio. Since 2006 she paticipates in São Paulo Fashion Week. In 2010 she returned to Rio invited by Fashion BUSINESS and becomes part of their showroom and runways.

In 2011, the stylist and her daughter launch the brand Pat Pat`s, created for younger Patricia Viera customers.

desenvolvido porPremiata Design